I think had Ford pursued the Ranger harder it would have competed nice against the Taco. I mean seriously, the last major change for the Ranger was in 98. In my opinion the 98-11 Rangers were the least appealing Rangers built. I loved the 93-97 Rangers personally. If Ford wanted to compete against Toyota I think it could have. They knew they were killing the American Ranger for at least the past 6 years. I think they just ran with what they had and settled for 2nd place in a segment of the truck market that's sort of fading away itself.