I want to know how they get there prices....LEDs are dirt cheap when you buy in bulk. I dont know how many leds are in the 40" w/o lookin nor remember the price but best i remember it was well over 1000. You could pay the guy makin it 20 an hour and sell it for 200-300 and still make money plus sell ALOT more. A 20-40 led black light for fishing sells for 150. I priced out the parts to build my own and could of done it for under 30-40 bucks. LEDS are way overpriced when put in something.